SW Wisconsin News

Viroqua and Prairie Du Chien, WI, Oct. 5, 2022 — Nelson Agri-Center Ace Hardware is hosting grand openings events for two new stores in Viroqua and Prairie Du Chien from Friday, Oct. 7, until Saturday, Oct. 8.

America’s most celebrated “helpful place” is celebrating two grand openings in Viroqua and Prairie Du Chien, Wisconsin. Nelson Agri-Center Ace Hardware will be opening locations at 217 North Center Avenue in Viroqua and 125 North Marquette Road in Prairie Du Chien.

The stores will bring the company’s unique blend of personal, knowledgeable and helpful service, paired with quality home maintenance expertise and products, to local residents. Standard hours of operation are Monday through Friday, 7 a.m. to 7 p.m., Saturdays, 7:00 a.m. to 5 p.m., and Sundays,  8 a.m. to 4 p.m.

“Our mission is to provide customers with the neighborly advice and assistance they have come to expect from Ace,” Ace Hardware officials said, according to a press release. “We look forward to becoming a helpful and valuable neighbor to the community, both inside and outside the walls of our store.”

Nelson Agri-Center has been a staple in the Viroqua community since 1954, and the store in Prairie du Chien has been in business since 1970, where it operated as True Value Hardware for over 50 years. In 2022, the stores switched their primary supplier from True Value Hardware to Ace Hardware to better serve its customers.

Their No. 1 goal is to provide excellent quality service to their customers, while still providing competitive pricing. Customers can count on Ace Hardware's professionally trained service technicians to assist in all of their needs. The stores have a family of more than 80 employees, so customers can expect a personal experience.

Nelson Agri-Center Ace Hardware was designed to reflect the needs of the local community, in addition to offering products and services customers have come to expect from a full-service Ace store, such as solutions to everyday home maintenance needs, as well as an extensive array of high-quality products in categories such as paint, lawn and garden. Nelson Agri-Center Ace Hardware also focuses on providing expert specialty services in delivery and assembly, paint color matching, glass cutting, key cutting, small engine repair, screen repair, STIHL power equipment repair and more. 

The store is packed with thousands of essential products and supplies, including some of the most respected brand names and best-selling items to help people take care of their homes. Key store focuses and product offerings include lawn and garden, hardware, paint, plumbing, outdoor living, power equipment, grilling, hunting and fishing, farm supplies, bird and pet supplies, automotive, RV and camping, lumber and building materials, lighting, as well as brands such as Craftsman, DeWalt, Scotts, Weber, YETI, Traeger, Craftsman, STIHL, Toro, EGO and Benjamin Moore. 

Ace Hardware is the largest retailer-owned hardware cooperative in the world, with more than 5,600 locally owned and operated hardware stores in approximately 70 countries. Headquartered in Oak Brook, Illinois, Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in China, Panama and the United Arab Emirates. 

Since 1924, Ace has become a part of local communities around the world and is known as "the place with the helpful hardware folks." For more information, visit AceHardware.com or Newsroom.AceHardware.com.