SW Wisconsin News

Grant County spent $877,932 on men's collegiate football teams in 2023, an increase of 78.7% over the previous year, according to the U.S. Department of Education.

This translates to roughly 18% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at Grant County have dropped 2.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$877,932	18%
2022	$491,320	13.7%
2021	$307,063	11.4%
2020	$488,902	14.8%
2019	$798,583	21.1%